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Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention
Purpose The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on...
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| Published in: | British food journal (1966) 2019-09, Vol.121 (9), p.2132-2147 |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
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| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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| cited_by | cdi_FETCH-LOGICAL-c358t-54aa20d9b71211dcfa7b7e85e852cdbee7b96ed368605d749c0fb7f1e7ecea053 |
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| cites | cdi_FETCH-LOGICAL-c358t-54aa20d9b71211dcfa7b7e85e852cdbee7b96ed368605d749c0fb7f1e7ecea053 |
| container_end_page | 2147 |
| container_issue | 9 |
| container_start_page | 2132 |
| container_title | British food journal (1966) |
| container_volume | 121 |
| creator | Islam, Talat Ahmed, Ishfaq Ali, Ghulam Ahmer, Zeshan |
| description | Purpose
The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention, taking involvement as a mediator.
Design/methodology/approach
The data for this study were collected from 489 customers between April and July 2018 from an emerging coffee market. The customers were approached on a convenience basis and a questionnaire-based survey method was used to collect responses.
Findings
The data were analyzed using a two-stage structural equation modeling technique. The study noted authenticity, interpersonal justice and prior experience to not only have a direct impact on revisit intention but also having an indirect impact through involvement.
Research limitations/implications
This study is cross-sectional in nature, which is the foremost limitation of the study. Findings of the study reveal some unexplored dimensions of managing customers’ revisit intention, thus leaving a valuable message for the management of coffee cafes.
Originality/value
This study highlights the importance of authenticity, interpersonal justice, prior experience and involvement with respect to the revisit intention of the customers, as literature is scant on these variables. |
| doi_str_mv | 10.1108/BFJ-12-2018-0805 |
| format | article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_crossref_primary_10_1108_BFJ_12_2018_0805</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2267325511</sourcerecordid><originalsourceid>FETCH-LOGICAL-c358t-54aa20d9b71211dcfa7b7e85e852cdbee7b96ed368605d749c0fb7f1e7ecea053</originalsourceid><addsrcrecordid>eNptkE1LAzEQhoMoWKt3jwHPsZNss9l609L6QVEPCt5CNpmUre1uTdKC_94s9SIIA8Mw7zMDDyGXHK45h2p0N39iXDABvGJQgTwiA65kxcZ5eUwGAKAYKPg4JWcxrvpRKDUgz7MNhmXTLmkK2DraeWo77xGpNR5p09JX89nEZNob6o1NXYjU5L1NPRNw38Qm5VjCNjVde05OvFlHvPjtQ_I-n71NH9ji5f5xertgtpBVYnJsjAA3qRUXnDvrjaoVVjKXsK5GVPWkRFeUVQnSqfHEgq-V56jQogFZDMnV4e42dF87jEmvul1o80stRKkKISXnOQWHlA1djAG93oZmY8K35qB7azpb01zo3prurWVkdEAwezFr9x_xx3PxAy0abis</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2267325511</pqid></control><display><type>article</type><title>Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention</title><source>ABI/INFORM Global (ProQuest)</source><source>Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list)</source><creator>Islam, Talat ; Ahmed, Ishfaq ; Ali, Ghulam ; Ahmer, Zeshan</creator><creatorcontrib>Islam, Talat ; Ahmed, Ishfaq ; Ali, Ghulam ; Ahmer, Zeshan</creatorcontrib><description>Purpose
The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention, taking involvement as a mediator.
Design/methodology/approach
The data for this study were collected from 489 customers between April and July 2018 from an emerging coffee market. The customers were approached on a convenience basis and a questionnaire-based survey method was used to collect responses.
Findings
The data were analyzed using a two-stage structural equation modeling technique. The study noted authenticity, interpersonal justice and prior experience to not only have a direct impact on revisit intention but also having an indirect impact through involvement.
Research limitations/implications
This study is cross-sectional in nature, which is the foremost limitation of the study. Findings of the study reveal some unexplored dimensions of managing customers’ revisit intention, thus leaving a valuable message for the management of coffee cafes.
Originality/value
This study highlights the importance of authenticity, interpersonal justice, prior experience and involvement with respect to the revisit intention of the customers, as literature is scant on these variables.</description><identifier>ISSN: 0007-070X</identifier><identifier>EISSN: 1758-4108</identifier><identifier>DOI: 10.1108/BFJ-12-2018-0805</identifier><language>eng</language><publisher>Bradford: Emerald Publishing Limited</publisher><subject>Authenticity ; Behavior ; Broadcasting industry ; Caffeine ; Coffee ; Coffee industry ; Consumption ; Customer services ; Customers ; Developing countries ; Employees ; Food ; Hotels & motels ; Hypotheses ; Industrialized nations ; LDCs ; Perceptions ; Tourism ; Trends</subject><ispartof>British food journal (1966), 2019-09, Vol.121 (9), p.2132-2147</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c358t-54aa20d9b71211dcfa7b7e85e852cdbee7b96ed368605d749c0fb7f1e7ecea053</citedby><cites>FETCH-LOGICAL-c358t-54aa20d9b71211dcfa7b7e85e852cdbee7b96ed368605d749c0fb7f1e7ecea053</cites><orcidid>0000-0002-3968-4513 ; 0000-0003-1980-5872</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/2267325511?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>314,780,784,11688,27924,27925,36060,44363</link.rule.ids></links><search><creatorcontrib>Islam, Talat</creatorcontrib><creatorcontrib>Ahmed, Ishfaq</creatorcontrib><creatorcontrib>Ali, Ghulam</creatorcontrib><creatorcontrib>Ahmer, Zeshan</creatorcontrib><title>Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention</title><title>British food journal (1966)</title><description>Purpose
The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention, taking involvement as a mediator.
Design/methodology/approach
The data for this study were collected from 489 customers between April and July 2018 from an emerging coffee market. The customers were approached on a convenience basis and a questionnaire-based survey method was used to collect responses.
Findings
The data were analyzed using a two-stage structural equation modeling technique. The study noted authenticity, interpersonal justice and prior experience to not only have a direct impact on revisit intention but also having an indirect impact through involvement.
Research limitations/implications
This study is cross-sectional in nature, which is the foremost limitation of the study. Findings of the study reveal some unexplored dimensions of managing customers’ revisit intention, thus leaving a valuable message for the management of coffee cafes.
Originality/value
This study highlights the importance of authenticity, interpersonal justice, prior experience and involvement with respect to the revisit intention of the customers, as literature is scant on these variables.</description><subject>Authenticity</subject><subject>Behavior</subject><subject>Broadcasting industry</subject><subject>Caffeine</subject><subject>Coffee</subject><subject>Coffee industry</subject><subject>Consumption</subject><subject>Customer services</subject><subject>Customers</subject><subject>Developing countries</subject><subject>Employees</subject><subject>Food</subject><subject>Hotels & motels</subject><subject>Hypotheses</subject><subject>Industrialized 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nations</topic><topic>LDCs</topic><topic>Perceptions</topic><topic>Tourism</topic><topic>Trends</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Islam, Talat</creatorcontrib><creatorcontrib>Ahmed, Ishfaq</creatorcontrib><creatorcontrib>Ali, Ghulam</creatorcontrib><creatorcontrib>Ahmer, Zeshan</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ProQuest Central (Corporate)</collection><collection>Aluminium Industry Abstracts</collection><collection>Ceramic Abstracts</collection><collection>Chemoreception Abstracts</collection><collection>ProQuest Career & Technical Education Database</collection><collection>Computer and Information Systems Abstracts</collection><collection>Corrosion Abstracts</collection><collection>Electronics & Communications Abstracts</collection><collection>Engineered Materials 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(1966)</jtitle><date>2019-09-02</date><risdate>2019</risdate><volume>121</volume><issue>9</issue><spage>2132</spage><epage>2147</epage><pages>2132-2147</pages><issn>0007-070X</issn><eissn>1758-4108</eissn><abstract>Purpose
The global increase in coffee consumption has increased competition among cafes, generating the need to find ways of increasing customers’ revisit. Considering this backdrop, the purpose of this paper is to investigate the impact of authenticity, interpersonal justice and prior experience on customer’s revisit intention, taking involvement as a mediator.
Design/methodology/approach
The data for this study were collected from 489 customers between April and July 2018 from an emerging coffee market. The customers were approached on a convenience basis and a questionnaire-based survey method was used to collect responses.
Findings
The data were analyzed using a two-stage structural equation modeling technique. The study noted authenticity, interpersonal justice and prior experience to not only have a direct impact on revisit intention but also having an indirect impact through involvement.
Research limitations/implications
This study is cross-sectional in nature, which is the foremost limitation of the study. Findings of the study reveal some unexplored dimensions of managing customers’ revisit intention, thus leaving a valuable message for the management of coffee cafes.
Originality/value
This study highlights the importance of authenticity, interpersonal justice, prior experience and involvement with respect to the revisit intention of the customers, as literature is scant on these variables.</abstract><cop>Bradford</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/BFJ-12-2018-0805</doi><tpages>16</tpages><orcidid>https://orcid.org/0000-0002-3968-4513</orcidid><orcidid>https://orcid.org/0000-0003-1980-5872</orcidid></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0007-070X |
| ispartof | British food journal (1966), 2019-09, Vol.121 (9), p.2132-2147 |
| issn | 0007-070X 1758-4108 |
| language | eng |
| recordid | cdi_crossref_primary_10_1108_BFJ_12_2018_0805 |
| source | ABI/INFORM Global (ProQuest); Emerald:Jisc Collections:Emerald Subject Collections HE and FE 2024-2026:Emerald Premier (reading list) |
| subjects | Authenticity Behavior Broadcasting industry Caffeine Coffee Coffee industry Consumption Customer services Customers Developing countries Employees Food Hotels & motels Hypotheses Industrialized nations LDCs Perceptions Tourism Trends |
| title | Emerging trend of coffee cafe in Pakistan: factors affecting revisit intention |
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