Exploring construal level matching effects: focusing on descriptive norms and temporal framing in environmental cause-related communication contexts

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Bibliographic Details
Published in:Corporate communications 2024-11
Main Authors: Yun, Chung In Hazel, Kim, Yeonsoo, Song, Y. Greg
Format: Article
Language:English
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ISSN:1356-3289
DOI:10.1108/CCIJ-04-2024-0062