South Korean humanistic leadership

PurposeThe purpose of this study is to identify and explore what leadership characteristics constitute humanistic leadership in the South Korean context. Moreover, this study examines how these leadership characteristics are connected to Korean culture.Design/methodology/approachBased on the informa...

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Bibliographic Details
Published in:Cross cultural & strategic management 2020-11, Vol.27 (4), p.589-605
Main Authors: Kim, Hak Yoon, Park, Joon Hyung, Kim, Hyun Jeong
Format: Article
Language:English
Subjects:
Brand loyalty
Corporate image
Culture
Employees
Interviews
Korean culture
Leadership
Market shares
Values
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Summary:PurposeThe purpose of this study is to identify and explore what leadership characteristics constitute humanistic leadership in the South Korean context. Moreover, this study examines how these leadership characteristics are connected to Korean culture.Design/methodology/approachBased on the information gathered from semi-structured interviews and other sources, including books, case study articles and news articles, this study captures a more comprehensive perspective of Mr. Kook-Hyun Moon, the former CEO of Yuhan–Kimberly.FindingsThe key characteristics of Mr. Moon's humanistic leadership that are identified in this study are: respect for all mankind, benevolence (seeking the greater good), sincerity (building trusting relationships with stakeholders) and continuous learning and innovation (developing self and others). These key characteristics set Mr. Moon apart from other leaders and are connected to the fundamental values and philosophies of Korean culture.Originality/valueThis study contributes to the current leadership literature by identifying and exploring Mr. Moon's humanistic leadership characteristics that enable him to gain respect and contribute to communities and society in the South Korean context. This study also finds that the humanistic leadership characteristics of Mr. Moon reflect three major attributes of Korean culture: the ideology of the Dangun mythology, the principle of Neo-Confucianism in Korea and jeong – an indigenous cultural concept in Korea (these attributes will be discussed in detail in the South Korean values and philosophies section). Such reflection suggests that investigating how humanistic leadership characteristics are connected to local cultural roots is important to enhance the understanding of humanistic leadership.
ISSN:2059-5794
2059-5808
DOI:10.1108/CCSM-01-2020-0021