Win the next war vs innovate or die: framing the digital transformation across the Taiwanese sectors

• Published in: European journal of innovation management 2023-05, Vol.27 (8), p.2994-3013
• Main Authors: Tseng, Yung-Ching, Hung, Hua-Wei, Lin, Bou-Wen
• Format: Article
• Language: English
• Subjects: Business models; Contingency; Data mining; Dies; Digital technology; Digital transformation; Digitization; Empowerment; Frames; Industry; Innovations; Leadership; Linguistics; Machine learning; Markets; Modelling; Organizations; Qualitative analysis; Qualitative research; Social networks; Technology adoption; Transformations (mathematics)
• ISSN: 1460-1060; 1758-7115
• DOI: 10.1108/EJIM-10-2022-0571

PurposeThis paper examines the framing of digital transformation. The research questions are specified as follows: what are the different types of framing strategies in response to digital transformation? How do the strategies differ across organizations? Theoretically, the authors draw on the framing perspective to emphasize the use of linguistic frames in shaping innovation and change processes. Empirically, the authors choose to study the Taiwanese sectors, including publicly governed entities, traditional private business or technology-based ventures.Design/methodology/approachThe authors’ approach combines topic modeling and qualitative analysis. Using data collected from newspaper and magazine articles, the authors employ topic modeling to generate a set of distinctive framings that Taiwanese actors typically adopt to motivate and justify their digital move. The authors also conduct personal interviews to qualitatively complement the authors’ topic modeling analysis and to identify the rationale behind the linguistic framings and the strategic differences brought about by the various organizations.FindingsThe authors identify five topics that the Taiwanese actors commonly used in the framing of digital transformation. These topics or frames are labeled as cross-domain coordination, market demand, intelligent technology, global trend and competition and digital innovation. The practical use of the framings is contingent on organizational characteristics. Furthermore, the authors show how the framings can be classified as either positive framing (e.g. winning the next war) or negative framing (e.g. innovate or die), generally applicable to organizations around the world struggling to cope with digital disruption.Research limitations/implicationsThe authors’ study has two research implications. First, the authors extend the appreciation of the digital transformation from the usual concern with technological and business model innovations to linguistic or framing practices. Second, the authors enrich the framing analysis by emphasizing a practice or contingency perspective based on sector difference. The findings are subject to the limitations of the choice of only established and reputable media outlets, the diatextual reading and filtering of useful articles for topic modeling analysis and the use of world frequency to account for frame significance.Practical implicationsThe authors shift actors' attention from improving technical efficiency to acquiri