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Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life

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Bibliographic Details
Published in:	European journal of marketing 2016-07, Vol.50 (7/8), p.1521-1546
Main Authors:	Närvänen, Elina, Goulding, Christina
Format:	Article
Language:	English
Citations:	Items that this one cites
Online Access:	Get full text
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