The good, the bad and the variable: How evaluations of past editions influence the success of sequels

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Bibliographic Details
Published in:European journal of marketing 2014-07, Vol.48 (7/8), p.1466-1486
Main Authors: B.I. Situmeang, Frederik, A.A.M. Leenders, Mark, M. Wijnberg, Nachoem
Format: Article
Language:English
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ISSN:0309-0566
DOI:10.1108/EJM-08-2012-0493