The reflexive turn in key account management: Beyond formal and post-bureaucratic prescriptions

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Bibliographic Details
Published in:European journal of marketing 2014-01, Vol.48 (11/12), p.2071-2104
Main Authors: Vanharanta, Markus, J.P. Gilchrist, Alan, D. Pressey, Andrew, Lenney, Peter
Format: Article
Language:English
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ISSN:0309-0566
DOI:10.1108/EJM-10-2010-0561