Dealing with Cheating in Distribution

This article describes the cheating that occurs among members vertically aligned in channels of distribution, the reasons behind this behaviour, the cost, and the solutions that channel partners can adopt in order to reduce the incidence or lower the consequences of their partners cheating in their...

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Bibliographic Details
Published in:European journal of marketing 1989-02, Vol.23 (2), p.123-129
Main Authors: Hardy, Kenneth G, Magrath, Allan J
Format: Article
Language:English
Subjects:
Business ethics
Cheating
Conflict
Contracts
Distribution channels
Relations
Solutions
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Online Access:Get full text
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Description
Summary:This article describes the cheating that occurs among members vertically aligned in channels of distribution, the reasons behind this behaviour, the cost, and the solutions that channel partners can adopt in order to reduce the incidence or lower the consequences of their partners cheating in their channel relations.
ISSN:0309-0566
1758-7123
DOI:10.1108/EUM0000000000551