Restaurant brand pages on Facebook: Do active member participation and monetary sales promotions matter?

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Bibliographic Details
Published in:International journal of contemporary hospitality management 2015-10, Vol.27 (7), p.1662-1684
Main Authors: Kang, Juhee, Tang, Liang (Rebecca), Fiore, Ann Marie
Format: Article
Language:English
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ISSN:0959-6119
DOI:10.1108/IJCHM-02-2014-0075