Do your internal branding efforts measure up?: Consumers’ response to brand supporting behaviors of hospitality employees

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Bibliographic Details
Published in:International journal of contemporary hospitality management 2015-07, Vol.27 (5), p.878-895
Main Authors: Erkmen, Ezgi, Hancer, Murat
Format: Article
Language:English
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ISSN:0959-6119
DOI:10.1108/IJCHM-10-2013-0442