Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective

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Bibliographic Details
Published in:International journal of innovation science 2024-11
Main Authors: Zuhroh, Siti, Rini, Gilang Puspita
Format: Article
Language:English
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ISSN:1757-2223
1757-2231
DOI:10.1108/IJIS-04-2024-0100