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Generational dynamics of omnichannel customers: analysing shopping preferences across diverse product types

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Bibliographic Details
Published in:International journal of retail & distribution management 2025-01
Main Authors: Sharma, Neha, Dutta, Nirankush
Format: Article
Language:English
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Online Access:Get full text
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ISSN:0959-0552
1758-6690
DOI:10.1108/IJRDM-04-2024-0173