The impacts of relationship marketing on cognitive dissonance, satisfaction, and loyalty: The mediating role of trust and cognitive dissonance

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Bibliographic Details
Published in:International journal of retail & distribution management 2014-01, Vol.42 (6), p.553-575
Main Authors: Shahin Sharifi, Seyed, Rahim Esfidani, Mohammad
Format: Article
Language:English
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ISSN:0959-0552
DOI:10.1108/IJRDM-05-2013-0109