Consumer adoption of virtual reality for spectator sport: an adopter categorization based on the diffusion of innovation and uses and gratification theories

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Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2024-11
Main Authors: Park, Kwangho, Koo, Gi-Yong, Kim, Minkil, Kim, Sanghoon
Format: Article
Language:English
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Online Access:Get full text
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ISSN:1464-6668
2515-7841
DOI:10.1108/IJSMS-04-2023-0059