The inaugural (and only) season of the Xtreme Football League: A case study in sports entertainment

The Xtreme Football League began play in 2001, but lasted for only a single season. It combined the marketing savvy of the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product. This case study describes the events that lead to the in...

Full description

Saved in:
Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2003-09, Vol.5 (3), p.54-62
Main Authors: Willoughby, Keith A., Mancini, Chad
Format: Article
Language:English
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The Xtreme Football League began play in 2001, but lasted for only a single season. It combined the marketing savvy of the World Wrestling Federation with NBC's broadcasting expertise to produce a distinctive sports entertainment product. This case study describes the events that lead to the introduction of the new league, and the league's only season. The factors that contributed to the demise of the XFL are discussed. Some implications of this short “experiment” with a new sports-entertainment league to sports marketers are provided.
ISSN:1464-6668
DOI:10.1108/IJSMS-05-03-2003-B005