Taxi within a grab? A gender-invariant model of mobile taxi adoption

PurposeThe paper intends to examine mobile taxi (m-taxi) adoption, so as to close the gap in the current literature and clarify the behaviour of users by synthesising technological factors that are related to the characteristics of m-taxi applications with non-technological factors that are associat...

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Bibliographic Details
Published in:Industrial management + data systems 2021-02, Vol.121 (2), p.312-332
Main Authors: Ooi, Keng-Boon, Foo, Fang-Ee, Tan, Garry Wei-Han, Hew, Jun-Jie, Leong, Lai-Ying
Format: Article
Language:English
Subjects:
Automobile drivers
Car sharing
Customer services
Decision making
Gender
Influence
Invariants
Mobile commerce
Multivariate statistical analysis
Permutations
Product life cycle
Sharing economy
Social exchange theory
Software quality
Taxicabs
Technology adoption
Transportation services
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Summary:PurposeThe paper intends to examine mobile taxi (m-taxi) adoption, so as to close the gap in the current literature and clarify the behaviour of users by synthesising technological factors that are related to the characteristics of m-taxi applications with non-technological factors that are associated with the psychological characteristics of customers. The moderating effects of gender were also tested.Design/methodology/approachA self-administered questionnaire was adopted for data collection with 415 useable responses. The theoretical lens was tested via partial least squares-structural equation modelling. Additionally, state-of-the-art techniques such as permutation and multigroup analysis were applied.FindingsResults indicate that social pressure, technology anxiety, effort expectancy, performance expectancy, and service and system quality are not significantly related to behavioural intention. Also, findings show no significant differences among gender in this study, which suggests that the model is invariant across gender groups.Originality/valueThis study provides a novel insight by taking a broader perspective of ride-hailing terminology by considering both taxis and private vehicles.
ISSN:0263-5577
1758-5783
DOI:10.1108/IMDS-04-2020-0239