Inducing individuals to engage in a gamified platform for environmental conservation

PurposeThis research draws on goal framing theory and gamification affordance to understand how gamification design encourages users' continuous usage of information systems (IS) to perform proenvironmental behaviors.Design/methodology/approachSurvey data (N = 307) were collected from users of...

Full description

Saved in:
Bibliographic Details
Published in:Industrial management + data systems 2020-04, Vol.120 (4), p.692-713
Main Authors: Du, Helen S, Ke, Xiaobo, Wagner, Christian
Format: Article
Language:English
Subjects:
Behavior
Conservation
Decision making
Design
Environmental impact
Environmental protection
Environmental quality
Gamification
Influence
Information systems
Multivariate statistical analysis
Success
Sustainable development
User satisfaction
Visibility
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:PurposeThis research draws on goal framing theory and gamification affordance to understand how gamification design encourages users' continuous usage of information systems (IS) to perform proenvironmental behaviors.Design/methodology/approachSurvey data (N = 307) were collected from users of a gamified IS designed for environmental protection. The research model was examined with structural equation modeling.FindingsSatisfying users' demand on green effectiveness, enjoyment, and social gain directly/indirectly predicts users' intention to continue to utilize the gamified IS for proenvironmental behaviors. Moreover, gamification affordance of autonomy support, visibility of achievement, competition, and interactivity influences the satisfaction of the users' relevant demands.Originality/valueThis research contributes to the IS research for environmental sustainability at the individual level. Specifically, this research extends the understanding of users' decision-making on continuance and the role of gamification design in the context of gamified IS developed for environmental conservation.
ISSN:0263-5577
1758-5783
DOI:10.1108/IMDS-09-2019-0517