Cross-country cross-survey design in international marketing research: The role of input data in multiple imputation

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Bibliographic Details
Published in:International marketing review 2016-05, Vol.33 (3), p.454-482
Main Authors: Sintonen, Sanna, Tarkiainen, Anssi, Cadogan, John W., Kuivalainen, Olli, Lee, Nick, Sundqvist, Sanna
Format: Article
Language:English
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ISSN:0265-1335
DOI:10.1108/IMR-11-2014-0348