How B2B marketers interact with customers and develop knowledge to produce a co-owned marketing strategy

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Bibliographic Details
Published in:The Journal of business & industrial marketing 2021-10, Vol.36 (10), p.1943-1955
Main Authors: Trim, Peter R.J., Lee, Yang-Im
Format: Article
Language:English
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ISSN:0885-8624
DOI:10.1108/JBIM-12-2019-0544