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E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment

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Bibliographic Details
Published in:The Journal of consumer marketing 2024-11
Main Authors: Das Sarma, Agnitra, Sarkar, Juhi Gahlot, Sarkar, Abhigyan
Format: Article
Language:English
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Online Access:Get full text
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ISSN:0736-3761
2052-1200
DOI:10.1108/JCM-01-2024-6537