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E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment
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Published in: | The Journal of consumer marketing 2024-11 |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Citations: | Items that this one cites |
Online Access: | Get full text |
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Summary: | |
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ISSN: | 0736-3761 2052-1200 |
DOI: | 10.1108/JCM-01-2024-6537 |