Consumers’ attitude towards social media advertising and their behavioural response: The moderating role of corporate reputation

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Bibliographic Details
Published in:Journal of research in interactive marketing 2015-10, Vol.9 (4), p.299-312
Main Authors: Boateng, Henry, Okoe, Abednego Feehi
Format: Article
Language:English
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ISSN:2040-7122
DOI:10.1108/JRIM-01-2015-0012