Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection

Saved in:
Bibliographic Details
Published in:Journal of research in interactive marketing 2024-03
Main Authors: Rodríguez-Ardura, Inma, Meseguer-Artola, Antoni, Herzallah, Doaa, Fu, Qian
Format: Article
Language:English
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:2040-7122
2040-7122
DOI:10.1108/JRIM-03-2023-0083