Professional services companies need to practise what they preach: the need to fast-track digital transformation in the industry

Purpose This paper aims to clarify the relationship between professional services companies and changing customer expectations. It proposes following the digital transformation process and outlines how companies can adopt agile, digital-first ways of doing business to tackle major long-term pain poi...

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Bibliographic Details
Published in:Strategic HR review 2022-02, Vol.21 (1), p.2-5
Main Author: Nichols, Chris
Format: Article
Language:English
Subjects:
Accountability
Alliances
Automation
Collaboration
Connectivity
Coronaviruses
COVID-19
Customers
Efficiency
Employees
Market shares
Project management
Subcontractors
Success
Workloads
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Summary:Purpose This paper aims to clarify the relationship between professional services companies and changing customer expectations. It proposes following the digital transformation process and outlines how companies can adopt agile, digital-first ways of doing business to tackle major long-term pain points. Design/methodology/approach This paper’s author draws on the author’s deep domain expertise on delivering digital transformation projects to businesses and organisations in a variety of industries, including professional services. The author explains the crucial applications for technology to help industry leaders address key business pain points. Findings This paper provides insights into how companies have an opportune moment to build long-term digital foundations for greater management, process efficiency and collaboration – with data-driven reporting, end-to-end business management solutions, dedicated HR modules and greater connectivity capabilities. This paper demonstrates that a digital-first approach can help companies achieve higher levels of customer engagement and secure their place in a highly competitive market. Originality/value This paper fulfils an identified need to explain how professional services companies can embark on digital transformation journeys to tackle outdated and manual ways of doing business.
ISSN:1475-4398
1758-8537
DOI:10.1108/SHR-09-2021-0046