The FC Porto Museum project and the challenges of a new reality

Purpose This paper aims to explain how FC Porto positioned its museum and stadium as touristic and cultural attractions of reference in Porto. The current international situation demands a reflection on how to behave in relation to the market in the near future. Design/methodology/approach This pape...

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Bibliographic Details
Published in:Worldwide hospitality and tourism themes 2020-12, Vol.12 (6), p.767-770
Main Author: Valente, Luís
Format: Article
Language:English
Subjects:
Awards & honors
Community
Museums
Professional soccer
Professions
Society
Sports & recreation clubs
Websites
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Summary:Purpose This paper aims to explain how FC Porto positioned its museum and stadium as touristic and cultural attractions of reference in Porto. The current international situation demands a reflection on how to behave in relation to the market in the near future. Design/methodology/approach This paper is based on information drawn from official sources and relevant FC Porto data. Findings FC Porto Museum has an extensive program of cultural events that is offered every month to the locals. Public and private partnerships have also been celebrated by welcoming all kinds of audiences from schools to universities and tour operators. Practical implications Now that everyone is living in unprecedented and challenging times, sharing experiences on how to evolve and create new opportunities to the public is even more essential. Originality/value FC Porto Museum and Dragão Stadium are among the most visited attractions in Porto. Although cultural attractions are often more popular, during the past six years the impact of the museum and stadium on the tourism sector in the eastern area of the city and the local community cannot be underestimated.
ISSN:1755-4217
1755-4217
DOI:10.1108/WHATT-07-2020-0077