Young consumers’ impulse buying tendency on social media: an empirical analysis in Vietnam in light of the LST theoretical perspective

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Bibliographic Details
Published in:Young consumers 2024-03
Main Authors: Pham, Anh D., Nguyen, Huyen N., Le, Tra T.H., Nguyen, Huyen K., Khuat, Hang T., Phan, Huyen T.T., Vu, Hanh T.
Format: Article
Language:English
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ISSN:1747-3616
1747-3616
DOI:10.1108/YC-07-2023-1785