Modelling the Sales Margins Required for Positive Cash Flows

Many standard texts (for example, see) identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in non-financial texts, except in the case of...

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Bibliographic Details
Published in:Asia Pacific International Journal of Marketing 1991-02, Vol.3 (2), p.38-54
Main Author: Scott, D.R
Format: Article
Language:English
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Summary:Many standard texts (for example, see) identify that business, through the marketing function, relates to the profitable satisfaction of customer needs and wants. In general, however, the concept of cash flow and contribution margins is seldom mentioned in non-financial texts, except in the case of strategic models such as that described by Henderson, when it tends to be utilised mainly in an abstract and historical sense rather than in a dynamic sense.
ISSN:0954-7517
1355-5855
2396-913X
1758-4248
DOI:10.1108/eb010226