What Do Customers Crave in Mobile 5G?: A survey spotlights four standout factors

Increasing customer demand coupled with limitations in current fourth-generation (4G) wireless mobile networks and advances toward the next-generation wireless mobile network have all together created a need for us to look at what customers today expect from the upcoming fifth-generation (5G) networ...

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Bibliographic Details
Published in:IEEE consumer electronics magazine 2017-07, Vol.6 (3), p.52-66
Main Authors: Seetharaman, A., Niranjan, Niranjan, Tandon, Varun, Devarajan, Sindhja, Moorthy, M. Krishna, Saravanan, A.S.
Format: Magazinearticle
Language:English
Subjects:
5G mobile communication
Communication system security
Computer security
Customers
Data acquisition
Data collection
Demand
Mathematical models
Mobile computing
Next generation networking
Qualitative analysis
Wireless communication
Wireless networks
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Summary:Increasing customer demand coupled with limitations in current fourth-generation (4G) wireless mobile networks and advances toward the next-generation wireless mobile network have all together created a need for us to look at what customers today expect from the upcoming fifth-generation (5G) network. This study was conducted among existing 4G users in the United States, the United Kingdom, Singapore, and Australia. The research was completed in two parts: qualitative and quantitative. The quantitative part was accomplished by performing data collection and selection through surveys and data evaluation by structural equation modeling (SEM) using SMARTPLS.
ISSN:2162-2248
2162-2256
DOI:10.1109/MCE.2017.2685041