Design Thinking in Practice

Technology companies are under enormous pressure to remain competitive. In this situation, the time it takes to reach the market for an innovative idea about a product or service is crucial. Large corporations in the IT industry, such as SAP, Google, IBM, Microsoft, Apple, and startups acknowledge t...

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Bibliographic Details
Published in:IT professional 2021-07, Vol.23 (4), p.95-100
Main Authors: Sanchez-Gordon, Mary, Mendoza-Gonzalez, Ricardo, Colomo-Palacios, Ricardo
Format: Article
Language:English
Subjects:
Competitive intelligence
Design methodology
Design thinking
Organizations
Systematics
Technological innovation
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Summary:Technology companies are under enormous pressure to remain competitive. In this situation, the time it takes to reach the market for an innovative idea about a product or service is crucial. Large corporations in the IT industry, such as SAP, Google, IBM, Microsoft, Apple, and startups acknowledge that Design Thinking (DT)—along with other approaches—is one promising avenue to become more innovative and helps to accelerate the process. This article presents a brief overview of DT as well as what, in practice, technology companies are actually implementing under the rubric of “Design Thinking” and the challenges reported on a survey conducted among professionals in this field.
ISSN:1520-9202
1941-045X
DOI:10.1109/MITP.2020.2993113