Harnessing Optimal Deep Learning for Consumer Interest Monitoring Through Advanced Face Analysis

• Published in: IEEE transactions on consumer electronics 2024-02, Vol.70 (1), p.3722-3730
• Main Authors: Khadidos, Alaa O., Alsobhi, Aisha, Khadidos, Adil O., Altwijri, Mohammed, Ragab, Mahmoud
• Format: Article
• Language: English
• Subjects: Algorithms; Analytical models; Classification; Consumer behavior analysis; Customers; Deep learning; face analysis; Face recognition; Feature extraction; Image analysis; jellyfish optimization algorithm; Machine learning; Monitoring; Neural networks; Optimization; Sociology; Statistics; Technology assessment; Tuning
• ISSN: 0098-3063; 1558-4127
• DOI: 10.1109/TCE.2024.3365855

A facial image analysis system for monitoring customer interest employs cutting-edge facial detection technology for evaluating and analyzing customers' expressions, offering real-time perceptions of their responses and preferences. Leveraging advanced neural networks (NNs) can dynamically and correctly analyze facial expressions, allowing retailers to separate and interpret customers' emotions with remarkable accuracy. Deep learning (DL) systems surpass at capturing difficult patterns and nuances in facial features. This study paper presents a novel jellyfish optimizer algorithm with Deep Learning for Consumer Interest Monitoring Advanced Face Analysis (JOADL-CIMAFA) model. The main intention of the JOADL-CIMAFA method is to analyze the facial images of the consumer using the DL model for the detection and classification of customer interest. In the presented JOADL-CIMAFA technique, the EfficientNet model can be applied to the feature extraction process. For the hyperparameter tuning procedure, the JOA can be used for optimum hyperparameter selection of the EfficientNet model. Furthermore, the long short-term memory (LSTM) technique can be exploited for the identification and classification of consumer interest. To establish the enhanced outcome of the JOADL-CIMAFA system, a widespread of simulations can be implemented. The experimental values highlighted that the JOADL-CIMAFA technique illustrates superior performance over other models in terms of different measures.