Evidence based advertising?

Saved in:
Bibliographic Details
Published in:BMJ 1997-12, Vol.315 (7122), p.1621-1623
Main Authors: Blondeel, Luc, Leighton, Graham, Telford, Michael E., Hamet, Pavel, Mindell, Jennifer, Kemp, Trudi, Crane, Steven, Smart, Siobhan, Williams, Chris
Format: Article
Language:English
Subjects:
Advertising research
Business structures
Dihydropyridines
Experimentation
False advertising
Hypertension
Letters
Medical journals
Older adults
Pharmaceutical preparations
Placebos
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:
ISSN:0959-8138
1468-5833
1756-1833
DOI:10.1136/bmj.315.7122.1621