Personal Paper: Validity of Advertising Claims for Multivitamin Preparation Vitacor 20/90 on the Internet

Some companies have used the internet to advertise the effectiveness of their drugs despite the drug's lack of proper testing by national authorities or medical societies. The claims and effectiveness of the multivitamin Vitacor 20/90 were tested, and the results are presented.

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Bibliographic Details
Published in:BMJ 1998-10, Vol.317 (7165), p.1069-1071
Main Authors: Tröger, Uwe, Meyer, Frank P.
Format: Article
Language:English
Subjects:
Cardiovascular diseases
Consumer fraud
Coronary artery disease
Disease risk
Education and Debate
Internet
Mortality
Online advertising
Strokes
Vitamin A
Vitamin C
Vitamin E
Vitamins
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Description
Summary:Some companies have used the internet to advertise the effectiveness of their drugs despite the drug's lack of proper testing by national authorities or medical societies. The claims and effectiveness of the multivitamin Vitacor 20/90 were tested, and the results are presented.
ISSN:0959-8138
0959-8146
1756-1833
1468-5833
DOI:10.1136/bmj.317.7165.1069