A question of sales: 1. What value to practice?

AT a time when many practices are taking stock and trying to anticipate the effect of the Department of Trade and Industry/Competition Commission recommendations, serious consideration needs to be given to what exactly the profession, and its customers, will want out of veterinary practice over the...

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Bibliographic Details
Published in:In practice (London 1979) 2005-01, Vol.27 (1), p.54-55
Main Author: TIFFIN, ROSS
Format: Article
Language:English
Online Access:Get full text
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Summary:AT a time when many practices are taking stock and trying to anticipate the effect of the Department of Trade and Industry/Competition Commission recommendations, serious consideration needs to be given to what exactly the profession, and its customers, will want out of veterinary practice over the next decade or two. With a potential decrease in income from medicines sales, alternative sources of income will need to be found. Here, Ross Tiffin gets the ball rolling by posing a series of questions to encourage practitioners to consider the relative importance and value to the practice of their existing ‘leveraged sales’. A follow-up article discussing the subject in more depth will appear in next month’s In Practice .
ISSN:0263-841X
2042-7689
DOI:10.1136/inpract.27.1.54