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Challenges and business models for mobile location-based services and advertising
Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.
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Published in: | Communications of the ACM 2011-05, Vol.54 (5), p.121-128 |
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Main Authors: | , |
Format: | Magazinearticle |
Language: | English |
Citations: | Items that this one cites Items that cite this one |
Online Access: | Get full text |
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Summary: | Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges. |
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ISSN: | 0001-0782 1557-7317 |
DOI: | 10.1145/1941487.1941515 |