Challenges and business models for mobile location-based services and advertising

Mobile advertising will become more pervasive and profitable, but not before addressing key technical and business challenges.

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Published in:Communications of the ACM 2011-05, Vol.54 (5), p.121-128
Main Authors: Dhar, Subhankar, Varshney, Upkar
Format: Magazinearticle
Language:English
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title Challenges and business models for mobile location-based services and advertising
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