Food Advertised to Children: A Content Analysis Study of Saudi Food and Drug Authority Food Advertisement System

Introduction: Evidence showed that some food advertisements may encourage unhealthy dietary practices among children; therefore, regulatory developments were implemented to overcome this issue. Different countries control or ban unhealthy food advertisements marketed to children, whereas in Saudi Ar...

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Bibliographic Details
Published in:Saudi Journal of Health Systems Research 2023-12, Vol.3 (1-4), p.147-153
Main Authors: Almutairi, Lulu A., Alqahtani, Amani S.
Format: Article
Language:English
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Research Article
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Summary:Introduction: Evidence showed that some food advertisements may encourage unhealthy dietary practices among children; therefore, regulatory developments were implemented to overcome this issue. Different countries control or ban unhealthy food advertisements marketed to children, whereas in Saudi Arabia, no regulations exist until now. Thus, identifying and analyzing food advertisements aimed at children is crucial for further implementation. Methods: A content analysis of food advertisements was obtained from the Saudi Food and Drug Authority advertisements electronic registration system (Ealan). The data extracted for this study consist of all Ealan system food advertisements’ requests targeted at children (
ISSN:2673-6136
2673-6136
DOI:10.1159/000531698