The Forum: Management's “Integrated” Appraisal of Marketing Problems

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Bibliographic Details
Published in:Journal of marketing 1956-10, Vol.21 (2), p.184-186
Main Authors: Ferber, Robert, Allen, R. C.
Format: Article
Language:English
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.1177/002224295602100208