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A.M.A. Notes
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| Published in: | Journal of marketing 1957-07, Vol.22 (1), p.120-123 |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Online Access: | Get full text |
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| ISSN: | 0022-2429 1547-7185 |
| DOI: | 10.1177/002224295702200125 |