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Book Review: Step by Step into the Long Term … Langfristige Marketing Planning

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Bibliographic Details
Published in:Journal of marketing 1969, Vol.33 (2), p.107-108
Main Author: Dufey, Gunter
Format: Review
Language:English
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.1177/002224296903300224