Product Performance and Consumer Satisfaction: A New Concept: An Empirical Study Examines the Influence of Physical and Psychological Dimensions of Product Performance on Consumer Satisfaction

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Bibliographic Details
Published in:Journal of marketing 1976-04, Vol.40 (2), p.25-33
Main Authors: Swan, John E., Combs, Linda Jones
Format: Article
Language:English
Online Access:Get full text
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ISSN:0022-2429
1547-7185
DOI:10.1177/002224297604000206