Teaching Marketing Ethics: A Personal Approach

The authors suggest that marketing ethics are most usefully taught when students grapple with the ethics of plausible individual decisions they might realistically be required to make as they develop their careers. For greater impact, marketing ethics can be integretated with conceptual marketing co...

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Bibliographic Details
Published in:Journal of marketing education 1989-08, Vol.11 (2), p.3-9
Main Authors: Smith, Louise W., VanDoren, Doris C.
Format: Article
Language:English
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Summary:The authors suggest that marketing ethics are most usefully taught when students grapple with the ethics of plausible individual decisions they might realistically be required to make as they develop their careers. For greater impact, marketing ethics can be integretated with conceptual marketing content through the use of content-based ethics scenarios, rather than treated as a separate teaching unit.
ISSN:0273-4753
1552-6550
DOI:10.1177/027347538901100202