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A cross-cultural approach to understanding entrepreneurial intention

The current research aims to shed light on the role of culture in the formation of career intentions. It draws on the Theory of Planned Behavior (TPB; Ajzen), which has been widely employed to predict intentions, including entrepreneurial career intentions, but past research has almost exclusively b...

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Bibliographic Details
Published in:Journal of Career Development 2012-04, Vol.39 (2), p.162-185
Main Authors: Moriano, Juan A, Gorgievski, Marjan, Laguna, Mariola, Stephan, Ute, Zarafshani, Kiumars
Format: Article
Language:English
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Summary:The current research aims to shed light on the role of culture in the formation of career intentions. It draws on the Theory of Planned Behavior (TPB; Ajzen), which has been widely employed to predict intentions, including entrepreneurial career intentions, but past research has almost exclusively been conducted in “Western” countries. The current research specifically explores the extent to which both the strength of relationships of TPB predictors with entrepreneurial career intentions and the TPB predictors themselves are invariant across cultures. The study compares six very different countries (Germany, India, Iran, Poland, Spain, and the Netherlands), drawing on an overall sample of 1,074 students and their assessments of entrepreneurial career intentions. Results support culture universal effects of attitudes and perceived behavioral control (self-efficacy) on entrepreneurial career intentions but cultural variation in the effects of subjective norm.
ISSN:1573-3548
1556-0856
0894-8453
1556-0856
DOI:10.1177/0894845310384481