Role of Non-Clinical Human Resources for COVID-19: Strategic Way Forward

When one talks about a healthcare organisation, in most instances it is an automatic assumption that we are talking about clinical personnel. This article addresses the critical role that non-clinical personnel played during the COVID-19 pandemic. In particular, the authors delineated the critical r...

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Bibliographic Details
Published in:Journal of health management 2020-12, Vol.22 (4), p.541-549
Main Authors: Chandra, Ashish, Sodani, P.R.
Format: Article
Language:English
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Summary:When one talks about a healthcare organisation, in most instances it is an automatic assumption that we are talking about clinical personnel. This article addresses the critical role that non-clinical personnel played during the COVID-19 pandemic. In particular, the authors delineated the critical roles of the marketing department personnel in healthcare organisations. In light of the pandemic, in the future, there will be a greater need for unique training topics that were not even imagined in the years prior to 2020, and using the concepts of marketing, the authors have provided a list of the potential generic topics as well as how to assess its reach, effectiveness and value.
ISSN:0972-0634
0973-0729
DOI:10.1177/0972063421991236