Why Should I Switch Off: Understanding the Barriers to Sustainable Consumption?

This study identifies the barriers to sustainable consumption and measures the discriminating power of these barriers between groups having significant differences in their energy conservation behaviour. By analysing the response of 321 consumers to questionnaire survey in India, results reveal that...

Full description

Saved in:
Bibliographic Details
Published in:Vision (New Delhi, India) India), 2019-06, Vol.23 (2), p.134-143
Main Authors: Malodia, Suresh, Bhatt, Alka Singh
Format: Article
Language:English
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study identifies the barriers to sustainable consumption and measures the discriminating power of these barriers between groups having significant differences in their energy conservation behaviour. By analysing the response of 321 consumers to questionnaire survey in India, results reveal that belief in material growth is found to be the most important factor associated with the energy conservation behaviour across levels (grey, grey-green and green energy consumers). However, belief in technology is negatively associated with energy conservation efforts to all consumers. However, cynicism does not relate to energy conservation efforts. The results are significant to the agencies designing energy conservation campaigns aimed at modifying energy consumption behaviour of domestic consumers.
ISSN:0972-2629
2249-5304
DOI:10.1177/0972262919840197