Exclusive Textiles: A Journey of Struggle ‘from Weave to Wonder’

This case study is about an entrepreneur and his journey from a zero-revenue company to a PKR 250 million (US$1.5 million) turnover company. This case study stipulates how he managed to create a distinctive position in the Pakistani textile market. It focuses on the transition from a small-scale bus...

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Published in:Asian journal of management cases 2022-06, p.97282012210959
Main Authors: Usmani, Sania, Thurasamay, Ramayah
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Language:English
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Thurasamay, Ramayah
description This case study is about an entrepreneur and his journey from a zero-revenue company to a PKR 250 million (US$1.5 million) turnover company. This case study stipulates how he managed to create a distinctive position in the Pakistani textile market. It focuses on the transition from a small-scale business to a large-scale manufacturing business. It highlights the dilemma in decision-making for an entrepreneur to be adaptable to new technology and forward vertical integration. He was standing at the crossroads of what to do next with his 40-year-old company, Exclusive Textiles. This real-life case exemplifies the basic requirements for starting a business and understanding how businesses evolve with time.
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title Exclusive Textiles: A Journey of Struggle ‘from Weave to Wonder’
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