Personality of Cleartype Fonts

Substantial research regarding typeface persona has not been conducted for onscreen media. Previous research indicates that printed typefaces have associated personas and have the potential to create meanings that extend beyond the printed text. This study examined six new ClearType fonts and six ex...

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Bibliographic Details
Published in:Proceedings of the Human Factors and Ergonomics Society Annual Meeting 2006-10, Vol.50 (17), p.1834-1838
Main Authors: Shaikh, A. Dawn, Chaparro, Barbara S., Fox, Doug
Format: Article
Language:English
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Summary:Substantial research regarding typeface persona has not been conducted for onscreen media. Previous research indicates that printed typefaces have associated personas and have the potential to create meanings that extend beyond the printed text. This study examined six new ClearType fonts and six existing fonts representing serif, sans serif, and monospaced font groups. Fonts were examined using 15 personality pairs through an online survey. Results indicated that serif fonts were characterized as more traditional in personality; sans serif fonts were perceived as more casual; and monospaced fonts were described as plain and dull. Overall, this study makes an initial attempt to establish perceived onscreen personas common fonts while evaluating the newest Microsoft fonts.
ISSN:1541-9312
1071-1813
2169-5067
DOI:10.1177/154193120605001725