Optimizing Presentation of AdSense Ads within Blogs

AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is g...

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Bibliographic Details
Published in:Proceedings of the Human Factors and Ergonomics Society Annual Meeting 2009-10, Vol.53 (18), p.1267-1271
Main Authors: Fox, Doug, Smith, Amanda, Chaparro, Barbara S., Shaikh, A. Dawn
Format: Article
Language:English
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Summary:AdSense text ads have become a popular method of advertising on the web, specifically within blogs when using Blogger. With increasing popularity of blogs, AdSense ads are enticing to bloggers because they offer financial rewards with relatively little effort. The biggest challenge with AdSense is generating revenue through clicks or impressions. Google offers tips on optimal presentation for ads to generate higher revenue, but empirical evidence is lacking in this area. Thus, the purpose of this study was to examine two important presentation elements of AdSense ads, location and color scheme. Results suggested more information is remembered about an AdSense ad when it has a high contrast color. Increased awareness can lead to higher recall of the ad, thereby, helping build the brand of advertiser which can increase clicks.
ISSN:1541-9312
1071-1813
2169-5067
DOI:10.1177/154193120905301822