Identifying the Dimensions of the Guest's Hotel Experience

This article identifies the underlying dimensions of a guest's hotel experience, using data from a web-based survey of guests at a midwestern hotel and conference center. This study finds that the dimensions obtained in exploratory factor analysis can be replicated by confirmatory factor analys...

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Bibliographic Details
Published in:Cornell hospitality quarterly 2009-02, Vol.50 (1), p.44-55
Main Authors: Knutson, Bonnie J., Beck, Jeffrey A., Kim, Seunghyun, Cha, Jaemin
Format: Article
Language:English
Subjects:
Beds
Discriminant analysis
Hospitality industry
Hotels & motels
Validation studies
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Summary:This article identifies the underlying dimensions of a guest's hotel experience, using data from a web-based survey of guests at a midwestern hotel and conference center. This study finds that the dimensions obtained in exploratory factor analysis can be replicated by confirmatory factor analysis with the same data set. These scale-development procedures result in an eighteen-item index consisting of four factors: environment, accessibility, driving benefit, and incentive. This four-factor structure of Hotel Experience Index also shows evidence of both convergent and discriminant validity.
ISSN:1938-9655
1938-9663
DOI:10.1177/1938965508326305