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Identifying the Dimensions of the Guest's Hotel Experience

This article identifies the underlying dimensions of a guest's hotel experience, using data from a web-based survey of guests at a midwestern hotel and conference center. This study finds that the dimensions obtained in exploratory factor analysis can be replicated by confirmatory factor analys...

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Published in:Cornell hospitality quarterly 2009-02, Vol.50 (1), p.44-55
Main Authors: Knutson, Bonnie J., Beck, Jeffrey A., Kim, Seunghyun, Cha, Jaemin
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Language:English
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description This article identifies the underlying dimensions of a guest's hotel experience, using data from a web-based survey of guests at a midwestern hotel and conference center. This study finds that the dimensions obtained in exploratory factor analysis can be replicated by confirmatory factor analysis with the same data set. These scale-development procedures result in an eighteen-item index consisting of four factors: environment, accessibility, driving benefit, and incentive. This four-factor structure of Hotel Experience Index also shows evidence of both convergent and discriminant validity.
doi_str_mv 10.1177/1938965508326305
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identifier ISSN: 1938-9655
ispartof Cornell hospitality quarterly, 2009-02, Vol.50 (1), p.44-55
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subjects Beds
Discriminant analysis
Hospitality industry
Hotels & motels
Validation studies
title Identifying the Dimensions of the Guest's Hotel Experience
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