Understanding and Using the Relationships Between Business and Professional Communication and Public Relations

Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication...

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Bibliographic Details
Published in:Business and professional communication quarterly 2015-12, Vol.78 (4), p.494-510
Main Author: Penrose, John M.
Format: Article
Language:English
Subjects:
Assignments
Business Communication
Business education
Business writing
Classroom management
College Curriculum
Communication
Curricula
Curriculum development
Educational theory
Pedagogy
Public Relations
Studies
Theories
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Description
Summary:Aspects of research and pedagogy from the public relations discipline can benefit the business and professional communication instructor seeking new dimensions for the business and professional communication classroom. Elements of public relations (PR) found in Association for Business Communication articles and journals may be incorporated in the business and professional communication curriculum, but we lack a systematic overview of the overlaps between PR and business communication theory and practice. This article is a practical guide for instructors wanting to add PR content to their curriculum. It presents respective theoretical origins, media reliance similarities, common perspectives, overlaps of academic challenges for legitimacy and respectability, and potential classroom applications.
ISSN:2329-4906
2329-4922
2329-4922
DOI:10.1177/2329490615593370