Trust and Moral Commitment in Co-operative Business: A Covenantal Perspective

An important public practice-namely, the conduct of business-is addressed. Increasingly, firms are seeing advantages in taking a co-operative rather than a purely competitive approach. It is argued that sound business theory and covenantal theology together suggest that co-operative business at its...

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Bibliographic Details
Published in:Practical theology 2013-01, Vol.6 (3), p.332-347
Main Author: Pembroke, Neil
Format: Article
Language:English
Subjects:
co-operative business
covenantal theology
humanized business
public theology
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Summary:An important public practice-namely, the conduct of business-is addressed. Increasingly, firms are seeing advantages in taking a co-operative rather than a purely competitive approach. It is argued that sound business theory and covenantal theology together suggest that co-operative business at its best is established on a firm basis of trust that is built and maintained through a moral contract. The loyalty, solidarity, and (moderated) friendship associated with this contract constitute a humanizing of the business world that resonates with theological values.
ISSN:1756-073X
1756-0748
DOI:10.1179/1756073X13Z.00000000019